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Demandbase Account-Based Certification Program

The Certifications You Know and Love, Reimagined.

Master the latest strategies, tools, and techniques for account-based marketing and sales in 2025.

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Unlock the power of Account-Based Go-to-Market with our refreshed certification program, developed in partnership with industry leaders. Whether you’re new to account-based concepts or an experienced practitioner, our new courses will elevate your skills and prepare you for success in 2025 with the latest strategies and insights.

Two certifications for any level.

Choose your path. Expand your skills.

Account-Based GTM

For those looking to master key account-based principles. This certification is equipped with:

  • Research-backed insights to optimize ABM programs.
  • Modern frameworks, tools, and proven models.
  • Expert guidance for advancing ABM success at any stage.

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Account-Based Measurement & Reporting

For those ready to master the key metrics that drive ABM success. This certification is equipped with:

  • Tools to accurately measure ABM impact.
  • Data-driven frameworks and models for insights.
  • Expert guidance to benchmark and optimize performance.

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Stay on track with ABM Certification Analyst Hours!

Enrolled, in progress, or certified? No matter where you are in the journey, the ABM Certification Analyst Hours helps you stay on track. Each session aligns with a specific course module, giving you structured guidance, live Q&A, and expert insights to help you learn, apply, and complete your certification with confidence.

Join the next session

Stephanie Quinn New Headshot

“ The account-based GTM expertise from ForgeX, including their purpose-built frameworks and models, are phenomenal. This is an incredible opportunity for GTM professionals to gain cutting-edge skills, deepen their expertise, gain practical insights, and set themselves apart in a competitive market. ”

Stephanie Quinn
Sr. Director, Digital and Campaign Marketing, Demandbase
Stephanie McArthur New Headshot

“ Having a strong ABM foundation is essential, but success requires knowing how to define, measure, and report effectively. This certification course provides the knowledge you need to succeed from Day 1. ”

Stephanie McArthur
Principal, GTM & ABX Expert, Demandbase
Hannah Jordan

“ The material helped me identify what metrics should be focused on at which stages of the buying journey and how I should be communicating these campaign results to leadership most effectively. ”

Hannah Jordan
Director, Digital Marketing, Demandbase

Upon course completion, you will:

  • Master account-based skills taught by industry experts
  • Advance your career with hands-on knowledge
  • Unify and align revenue teams across your organization
  • Get exclusive membership to our RevXchange community

Choose your path, expand your skills, and elevate your ABM expertise. Enroll now and unlock a world of possibilities.

Enroll Now
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